Our vision of business writing
We believe that employees, customers and investors should receive clear, authentic and empowering communication. They feel alienated by spin doctoring and corporate doublespeak.
We believe that writing is a crucial leadership skill. Writing that is intellectually sound and emotionally compelling builds rapport and gives leaders a 'license to operate'.
We believe that systems, products and equipment are useless without able and committed people, and vice-versa. Good business writing balances both perspectives.
We believe that writing has an incredible influence on people's feeling, thinking and behaviour. Good writing brings out the best in all stakeholders and strengthens relationships among them.
We believe that writing has the ability to clarify and focus people's decision-making.
We believe that credibility comes from balancing ambition with humility.